Boost Sales this Holiday Season

The holiday season is more than just twinkling lights and peppermint mochas, it’s also a golden opportunity to ramp up your yearbook sales.  With students and families already in a festive, giving mood, December is the perfect time to remind them that memories make the best gifts.  Make the most of the Christmas season to sell more yearbooks…here’s how:

TAP INTO THE GIFT-GIVING SPIRIT

Yearbooks are a sentimental keepsake, and during the holidays, people are looking for meaningful gifts. Position the yearbook as a thoughtful present for students, parents, and even grandparents. A simple message like “Give the gift of memories” can go a long way.

CREATE A HOLIDAY-THEMED CAMPAIGN

Use festive visuals and messaging across your marketing channels…social media, email, posters, and school announcements. Think snowflakes, red and green colour palettes, and cozy copy that evokes nostalgia. A campaign like “Wrap Up the Year with a Yearbook” can tie in perfectly with the season.

OFFER LIMITED-TIME HOLIDAY DISCOUNTS

Everyone loves a good deal, especially during the holidays. Consider offering a small discount for purchases made before Christmas break. Make sure to highlight that it’s a limited time offer to create urgency.

SET UP A HOLIDAY PRE-ORDER TABLE

If your school hosts a Christmas concert, craft fair, or other seasonal event, set up a table to take pre-orders. Decorate it with holiday flair and have a few sample yearbooks on display. You could even offer a small treat like candy canes for those who stop by.

USE COUNTDOWN REMINDERS

Build excitement with a countdown to the holiday break. “Only 10 days left to order your yearbook before Christmas!” Use this messaging in daily announcements, social media posts, and emails to keep the momentum going.

LEVERAGE STUDENT AMBASSADORS

Get a few enthusiastic students to help spread the word. They can wear festive gear and promote yearbook sales in the halls, on social media, or during school events. Peer influence is powerful, especially when it’s wrapped in holiday cheer.

The Christmas season is all about connection, reflection, and celebration…everything a yearbook represents. By aligning your marketing efforts with the holiday spirit, you’ll not only boost sales but also remind your school community of the joy in preserving memories.